Selecting your wedding photographer is not a difficult task. By learning my 10 secrets you will eliminate many of the pitfalls it is so easy to fall into. It is very important that you make your selection of photographer early on in your wedding plans. The best and most popular photographers get booked early, often a year or two in advance. So once you have set your date and arranged the wedding venue, the next thing on your list should be your photographer.
If you were getting married a generation ago in the 1930’s or 40’s, your choice would have been rather limited. In those days photography was still something of a ‘dark art’. Literally the photographer or his assistant would spend hours in the dark room developing films and making photographic prints by hand. Your options for the wedding day would have been limited. The photographer would usually turn up at the end of your wedding service and meet you at the church door. He would then take a handful of pictures on his large camera. Usually a full length picture of the couple at the church door, a close-up if you were lucky and then perhaps a family group or two. Colour pictures were a definite luxury in the 30’s as colour film was still in its infancy. A talented photographer might offer you hand tinted or coloured pictures which he would make from black and white originals, but these would be an expensive option.
It was not uncommon to take a trip to the photographers studio either on your wedding day or shortly afterwards. The whole business became quite an occasion. Posing in front of hot studio lights was something you only did on special occasions. It was the only way to get photographs of a reasonable quality. Simple cameras were becoming more available to the public, but they were very basic with few control. In those days the professional photographer still had a mysterious quality; part artist, part chemist and part magician. He could produce photographs you just could not achieve yourself with your ‘Box Brownie’ camera.
Today things are very different. Photography has been turned on its head. Gone are the famous companies like Agfa and Kodak. Film based photography has been replaced almost entirely by digital technology, the quality of which improves dramatically year by year. Most people now have a camera of some type and are happy with the pictures they take. Rapid advances in digital imaging have ensured that the ‘auto’ function on your camera will give you an acceptable image. Today you don’t have to worry about shutter speed and ‘f’ stops to get a reasonable picture. Point and shoot is the easy option. However, technical progress does not mean that everyone knows what they are doing.
Look in any Yellow Pages or any other directory, Google ‘wedding photographer’ for any town or city and you will find an ever increasing number of entries under the listing. Why is this? It is simply because technology has improved to such an extent that even the most modest and affordable camera is capable of producing great images.
Sadly you will discover that not every so called photographer is a professional photographer. Some work at it on a part time basis and might be a cleaner, taxi driver or office worker from Monday to Friday and a wedding photographer at the weekend. It has become a part time occupation for many keen amateurs looking to make some extra cash at the weekend.
The questions you must ask yourself are; would I go to a dentist if I wasn’t confident they had the training, experience and qualifications to take care of my teeth safely and hygienically? Would I trust a plumber to install a gas fire if he were not qualified and registered? No, it could be a matter of life and death.
Would I trust my wedding pictures to a photographer who might be working part time at weekends, shoots everything with his camera set to ‘auto’, promises me hundreds of pictures on a disc for a few hundred pounds? Sadly many people do!
The reasons for doing this are intriguing. Apart from the technology issue I have already mentioned, the other current influence is fashion. The current fashion in wedding photography can be described by the terms ‘documentary’, ‘reportage’, and ‘life-style’. In a nut shell, today it is cool and fashionable to have wedding photographs that look like snap-shots! Pictures that look spontaneous, which is not staged and capture the emotion of the day without being intrusive or formal in any way.
What does all this mean in reality? Firstly, it is assumed that to achieve this ‘documentary’ or ‘reportage’ look, all you need to do is to take an inordinate number of pictures and chances are that you will get some suitable ones in the mix. So snap away is the mentality of many inexperienced photographers. After all, after you have bought your camera and memory ben jay photo cards, the images are free. There are no processing costs as with film, if the image is no good just delete it, it costs nothing!
In reality, to take good ‘documentary’ images you also need other skills. You need to anticipate the action, be in the right place at the right time, know when to press the shutter to get that decisive moment, know how to cope with a variety of lighting conditions that will fool your camera, compose your picture correctly, and finally be able to control the guests in such a way that things you want to photograph happen naturally.
How do you avoid the pitfalls? It can be difficult, but here are 10 secrets that will help you when choosing your wedding photographer!
1. Looking in a directory will only give you contact details. Looking at a web site is a good start; at least you get to see some pictures. Today a good and well produced web site is within the budget of most people who want to set up in business. So you cannot assume that someone with a fancy web site is the best choice. He may have another occupation to pay the mortgage. Does the web site have a bio page? How much information does it give about the photographer, their experience and their professional qualifications? How long have they been in business?